The E-Myth Revisited

Why Most Small Businesses Don’t Work and What to Do About It

I read this book about one year ago, but it deserves a place in our blog. I have read many other business start-up/self-help books in the meantime and there are none to compare with Michael Gerber’s short and snappy softback.

I haven’t time to write a full review, there are probably lots of them out there. Here are a few positives:

• Although it says there are 268 pages, it felt more like 100
• The font is big and the pages are small!
• It gives practical steps to take that anybody could understand in very basic terms
• One core idea is presented here and it is fundamentally correct
• This book applies to every small business or start-up across the board
• The central idea is presented through story-telling and simple examples

So if you are in business or thinking about starting one, forget about all the other stuff. You need to read this little book first before you do anything else.

Here’s a link to buy it on amazon

Have fun!